Marketing News

Dixie Teaches Proper Oral Care

Dixie cups can often be found in the bathroom, but now the brand is looking to increase its role in oral hygiene. To make brushing a more positive experience and to teach kids proper oral care habits, the Georgia-Pacific brand has unveiled a line of cup designs with interactive games that incorporate mobile technology to make brushing fun and exciting. The cups feature augmented reality brushing games where kids can fend off mouth-invading monsters or explore outer space to keep their teeth clean and healthy. The cups are brought to life through the free Blippar mobile app. 

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